Task catalog

A defensible go-to-market plan built from your brain, not a template.

Sharpen who to chase - and write down who to ignore.

A persona with a job, a fear and a calendar - not a stock photo.

Pick the frame you can win in, and the ground you concede.

How you win, lose and reframe against a named alternative.

One spine sentence, three proof legs, everything downstream consistent.

Outcome + mechanism + magnitude, mapped to personas.

One-liner, 30 seconds, two minutes - same spine, three lengths.

The honest reframe for every stall you actually hear.

Twelve options across four registers, with a recommendation.

Long-form that earns the read, in your voice.

Three posts, three hooks, no cringe.

An issue people open twice.

Situation, intervention, result - with claim boundaries respected.

A pillar page and its satellites, mapped to intent.

A 30-minute arc with promo copy attached.

Four touches that read like a human noticed something.

Connection note, follow-up and a voice-note script.

Questions that surface cost, not features.

What to say when they say 'not now', 'send info' or 'we use X'.

Tiered launch with assets, owners and a countdown.

Changelog humans read, framed as outcomes.

Full page, section by section, with a single conversion goal.

Explain the price so it reads as a decision, not a wall.

Angles, hooks and variants sized to the platform.

Three funnel campaigns, keywords and RSAs - exports to Ads Editor.

Sponsored content variations by persona - exports to Campaign Manager.

Onboarding, activation or win-back, mapped to behaviour.

One thesis, one audience, one measurable promise.

Paste a page, get a prioritised fix list.

The leave-behind that survives the forward to the boss.

The real questions, answered without hedging.

Get sales, support and marketing telling the same story.

Make the voice pillar enforceable by anyone.

Pick the right events and build the pipeline math before you book a booth.

Everything you need to fill the room, in one pass.

A booth people stop at and a session people quote.

Build a creator programme that produces trust, not impressions.

A brief a creator can act on without twelve clarification emails.

The search plan: where you can win, and in what order.

A writer-ready brief that outranks what's there now.

An argument worth disagreeing with, in your executive's voice.

Earn coverage that a buyer would actually read.

Newsroom-standard release with quotes that don't sound synthetic.

A 120-word pitch a journalist replies to.

Get on the map with analysts and evaluators.

Land the mic with an angle the host can sell.

A community with a job to do, not a Slack graveyard.

A named-account motion sales will actually run.

Borrow audiences through partners who share your buyer.

Product, demo or social video that holds attention past three seconds.

A quarter of content mapped to buying stages, not vibes.

Step 1 of the content pipeline - angles worth writing, scored before you commit.

Step 2 - the evidence base: claims, numbers and gaps before drafting.

Step 3 - the full piece, built on the fact base rather than vibes.

Step 4 - social posts that deliver the value in-feed instead of begging for a click.

Step 5 - take existing copy and rewrite it into the brand voice with the spine applied.