Positioning canvas

Pick the frame you can win in, and the ground you concede.

standard
~3m
Positioning canvas + statement

This task leans on pillars you haven’t filled:

Positioning, Value, ICP, Proof

Fill them in the brain

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Fill what you know and hit generate. Everything unknown gets pulled from the brain.