Recipes
A recipe is an ordered list of tasks. Run it once and the whole set lands in your library.
Starter recipes
Battle-tested bundles. Run one to fill your library fast.
GTM foundation
The strategy layer: who, why, and the frame you win in.
Why this order
The ICP decides who the persona is about; the persona decides which pain the positioning claims; the positioning decides what the messaging hierarchy ranks. Run it in any other order and later steps invent an audience the earlier ones never agreed to.
Launch kit
Everything a Tier 2 feature launch needs.
Why this order
The launch plan settles the story, date and audience first, so the release notes, page, post and one-pager all inherit the same narrative and the same claims instead of drifting apart channel by channel.
Pipeline sprint
Outbound assets for a two-week push.
Why this order
The cold email establishes the hook and the proof point. Outreach and the call script then use that same hook, so a prospect hears one consistent argument across three touches - and objection handling answers what that specific argument provokes.
Content engine
A month of content from one topic.
Why this order
The SEO cluster picks the terms worth owning before a single word is written; the blog post covers the head term; the social post and newsletter distribute that exact piece rather than starting over.
Content pipeline
Ideas → facts → draft → social → calendar, run end to end.
Why this order
Grounding runs early on purpose: ideas are chosen, then facts are gathered, and only then is anything drafted - so the draft transforms real material instead of confident guesses. Social and the calendar then slice the finished piece.