Launch plan

Tiered launch with assets, owners and a countdown.

deep
~4m
Launch brief + asset checklist

This task leans on pillars you haven’t filled:

Product, Value, Personas, Channels, Positioning, Proof

Fill them in the brain

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Fill what you know and hit generate. Everything unknown gets pulled from the brain.