Campaign brief

One thesis, one audience, one measurable promise.

standard

~3m

Campaign brief

This task leans on pillars you haven’t filled:

ICP, Personas, Value, Channels, Proof

Objective

Budget / constraint

Time window

Anything specific to include

Funnel stage

Who reads it

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Extra brain context

Output language

Fill what you know and hit generate. Everything unknown gets pulled from the brain.