Lifecycle email flow

Onboarding, activation or win-back, mapped to behaviour.

deep
~3m
Flow map + full email copy

This task leans on pillars you haven’t filled:

Personas, Product, Value, Voice, Objections

Fill them in the brain

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Fill what you know and hit generate. Everything unknown gets pulled from the brain.