Messaging hierarchy

One spine sentence, three proof legs, everything downstream consistent.

standard

~3m

Message house

This task leans on pillars you haven’t filled:

Value, Positioning, Personas, Proof, Voice

Audience

Leave blank to use the primary persona from the brain.

Anything specific to include

Funnel stage

Who reads it

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Extra brain context

Output language

Fill what you know and hit generate. Everything unknown gets pulled from the brain.