Voice & style guide

Make the voice pillar enforceable by anyone.

standard
~3m
Practical style guide

This task leans on pillars you haven’t filled:

Voice, Identity, Personas, Positioning

Fill them in the brain

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Fill what you know and hit generate. Everything unknown gets pulled from the brain.