Voice & style guide
Make the voice pillar enforceable by anyone.
standard
~3m
Practical style guide
This task leans on pillars you haven’t filled:
Voice, Identity, Personas, Positioning
Fill them in the brainThese two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.
Fill what you know and hit generate. Everything unknown gets pulled from the brain.
