PR & media strategy
Earn coverage that a buyer would actually read.
deep
~4m
Media strategy with narrative, targets and calendar
This task leans on pillars you haven’t filled:
Identity, Positioning, Proof, ICP, Channels
Fill them in the brainThese two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.
Fill what you know and hit generate. Everything unknown gets pulled from the brain.
