PR & media strategy

Earn coverage that a buyer would actually read.

deep
~4m
Media strategy with narrative, targets and calendar

This task leans on pillars you haven’t filled:

Identity, Positioning, Proof, ICP, Channels

Fill them in the brain

These two decide the argument and the evidence, not just the tone. Leave them off and the asset is written for a generic reader.

Fill what you know and hit generate. Everything unknown gets pulled from the brain.