One brand. One brain. Zero drift.
Marketing output that actually sounds like your company
Maestrix Lite is a single-brand workspace. Configure the brain once - eleven pillars covering who you sell to, what you claim and how you sound - and every asset you generate inherits it.
57 tasks · 11 brain pillars · 6 guardrails
Three ways to seed the brain
Pick one, mix all three. The brain is editable markdown, versioned every time you save.
Generate it
Give a name and a URL. Maestrix drafts all eleven pillars, you edit what's wrong, and save.
Upload it
Drop decks, one-pagers, transcripts and notes. The brain gets distilled out of what you already wrote.
Write it
Paste raw founder brain-dump. Messy is fine - structure is the machine's job.
The eleven pillars
Brand identity
Who you are and what you stand for
Product & insights
What it does, and what customers actually say
Ideal customer profile
Who you sell to (and who you don't)
Buyer personas
The humans in the room
Problems & jobs to be done
The pain that makes them move
Value proposition ladder
Feature → capability → benefit → outcome
Positioning & competitors
The frame you want to win in
Voice & tone
How everything should sound
Proof & evidence
What you're allowed to claim
Objections & risks
What stalls the deal
Channels & motion
Where the work gets published
The spine runs on every output
Six guardrails applied silently to every generation, so you spend your time editing judgement calls instead of deleting "seamless" and "game-changing".
Truth floor
No invented facts, metrics, logos or quotes
Specificity
Concrete nouns beat adjectives
Buyer-first framing
Their problem before your product
Voice fidelity
Sounds like the brand, not like an LLM
One decision
Every asset asks for exactly one next step
Ship-ready output
Paste it and go
57 tasks across 9 disciplines
More than one brand?
Maestrix AI Marketing is the Pro workspace
Lite is built for one product or company. If you run several brands or client accounts side by side, Pro at maestrix.ai adds multi-brand workspaces, client separation and team seats. Same engine, same brain format - export from Lite, import into Pro.
Questions, answered
- What is Maestrix Lite?
- Maestrix Lite is a single-brand AI marketing workspace. You configure one brand brain - eleven pillars covering who you sell to, what you claim and how you sound - and every asset you generate inherits it, so output stops drifting off message.
- How is Maestrix Lite different from Maestrix AI Marketing (Pro)?
- They are two products that share one engine. Maestrix AI Marketing, at maestrix.ai, is the Pro workspace for agencies and teams running several brands or clients side by side. Maestrix Lite is the single-brand edition: one brain, one workspace, no client switching, flat subscription. Your brain exports from Lite and imports into Pro, so moving up never means starting over.
- What is the brand brain and the spine?
- The brain is eleven editable markdown pillars - product insights, ICP and personas, positioning, value proposition ladder, use cases, competitive landscape, proof, voice and tone, messaging house, objections and glossary. The spine is the governance layer on top: rulings, narrative policy and messaging guardrails applied silently to every generation.
- How do I set up the brain?
- Three ways, mix as you like: generate all eleven pillars from a company name and URL, upload documents such as decks, one-pagers and transcripts that get distilled into the right pillars, or paste raw freeform text. Everything stays editable and is versioned on save.
- What does Maestrix Lite cost?
- Starter is $25 a month for 50 credits with a 7-day free trial, and Scale is $200 a month for 500 credits. Top-ups are available at $25, $50 and $100.
- How many credits does a task use?
- Most tasks cost one credit. Deep tasks - the Google Ads and LinkedIn Ads builders, campaign planning and lifecycle programmes - cost two.
- Which AI models does Maestrix Lite use?
- Generation runs through the Lovable AI gateway on Gemini models, with an engine picker in settings so you can choose the model behind your generations.
- Which tools can Maestrix Lite connect to?
- Maestrix Lite connects to marketing MCP servers across SEO and research, analytics, CRM and sales intelligence, advertising, CMS and web, content and files, social, email and automation, design, and work tracking. Any MCP server with a URL can also be added manually.