GTM strategy brief
A defensible go-to-market plan built from your brain, not a template.
Output: 6-section strategy brief with a 90-day plan · ~4 min · deep
Strategy
6 tasks · Decide before you write
ICP definition
Sharpen who to chase - and write down who to ignore.
Output: Scored ICP with fit signals and anti-ICP · ~3 min · standard
Buyer persona profile
A persona with a job, a fear and a calendar - not a stock photo.
Output: Deep persona dossier · ~3 min · standard
Positioning canvas
Pick the frame you can win in, and the ground you concede.
Output: Positioning canvas + statement · ~3 min · standard
Competitor battlecard
How you win, lose and reframe against a named alternative.
Output: Sales-ready battlecard · ~3 min · standard
Partner marketing plan
Borrow audiences through partners who share your buyer.
Output: Partner plan with co-marketing motions · ~3 min · standard
Messaging
5 tasks · The words that carry the value
Messaging hierarchy
One spine sentence, three proof legs, everything downstream consistent.
Output: Message house · ~3 min · standard
Value proposition set
Outcome + mechanism + magnitude, mapped to personas.
Output: 3-5 value props with variants · ~2 min · quick
Pitch set
One-liner, 30 seconds, two minutes - same spine, three lengths.
Output: Three calibrated pitches · ~2 min · quick
Objection handling guide
The honest reframe for every stall you actually hear.
Output: Objection matrix with scripts · ~3 min · standard
Tagline & headline lab
Twelve options across four registers, with a recommendation.
Output: 12 headlines, scored · ~2 min · quick
Content
16 tasks · Long-form and social
Blog post
Long-form that earns the read, in your voice.
Output: 900-1400 word post with outline · ~4 min · deep
LinkedIn post set
Three posts, three hooks, no cringe.
Output: 3 posts with hooks and CTAs · ~2 min · quick
Newsletter issue
An issue people open twice.
Output: Full issue with subject lines · ~3 min · standard
Case study
Situation, intervention, result - with claim boundaries respected.
Output: Structured case study · ~3 min · standard
SEO content cluster
A pillar page and its satellites, mapped to intent.
Output: Cluster map with briefs · ~3 min · standard
Webinar / talk outline
A 30-minute arc with promo copy attached.
Output: Outline + promo kit · ~3 min · standard
SEO strategy
The search plan: where you can win, and in what order.
Output: Search strategy with clusters, gaps and a 2-quarter roadmap · ~4 min · deep
SEO page brief
A writer-ready brief that outranks what's there now.
Output: Page brief with outline, entities and internal links · ~2 min · standard
Thought leadership piece
An argument worth disagreeing with, in your executive's voice.
Output: 900-1400 word POV article · ~3 min · deep
Video script
Product, demo or social video that holds attention past three seconds.
Output: Shot-by-shot script with VO and on-screen text · ~2 min · standard
Content calendar
A quarter of content mapped to buying stages, not vibes.
Output: Quarterly calendar with themes and briefs · ~3 min · standard
Post ideas
Step 1 of the content pipeline - angles worth writing, scored before you commit.
Output: 12 scored post ideas with angle and hook · ~1 min · quick
Research facts
Step 2 - the evidence base: claims, numbers and gaps before drafting.
Output: Fact sheet with claims, evidence status and gaps · ~2 min · standard
Long-form draft
Step 3 - the full piece, built on the fact base rather than vibes.
Output: Publish-ready long-form draft · ~4 min · deep
Zero-click social
Step 4 - social posts that deliver the value in-feed instead of begging for a click.
Output: 5 platform-native posts, no link bait · ~2 min · standard
Content rewriter
Step 5 - take existing copy and rewrite it into the brand voice with the spine applied.
Output: Rewritten copy plus a change log · ~2 min · standard
Outbound
4 tasks · Sequences, calls, replies
Cold email sequence
Four touches that read like a human noticed something.
Output: 4-email sequence with variants · ~3 min · deep
LinkedIn outreach
Connection note, follow-up and a voice-note script.
Output: 3-touch social sequence · ~2 min · quick
Discovery call script
Questions that surface cost, not features.
Output: Call flow with question bank · ~3 min · standard
Reply handler
What to say when they say 'not now', 'send info' or 'we use X'.
Output: Reply playbook · ~2 min · quick
Product marketing
4 tasks · Launches and pages
Launch plan
Tiered launch with assets, owners and a countdown.
Output: Launch brief + asset checklist · ~4 min · deep
Release notes
Changelog humans read, framed as outcomes.
Output: Release notes + in-app copy · ~2 min · quick
Landing page copy
Full page, section by section, with a single conversion goal.
Output: Complete page copy · ~4 min · deep
Pricing narrative
Explain the price so it reads as a decision, not a wall.
Output: Pricing page copy + rationale · ~3 min · standard
Demand
10 tasks · Ads, landing, lifecycle
Ad creative set
Angles, hooks and variants sized to the platform.
Output: Ad copy set with angles · ~2 min · standard
Google Ads campaign
Three funnel campaigns, keywords and RSAs - exports to Ads Editor.
Output: Campaign plan + Ads Editor CSV · ~4 min · deep
LinkedIn Ads campaign
Sponsored content variations by persona - exports to Campaign Manager.
Output: Campaign plan + Campaign Manager CSV · ~4 min · deep
Lifecycle email flow
Onboarding, activation or win-back, mapped to behaviour.
Output: Flow map + full email copy · ~3 min · deep
Campaign brief
One thesis, one audience, one measurable promise.
Output: Campaign brief · ~3 min · standard
Conversion audit
Paste a page, get a prioritised fix list.
Output: Audit with ranked fixes · ~3 min · standard
Influencer program strategy
Build a creator programme that produces trust, not impressions.
Output: Program design with tiers, terms and measurement · ~4 min · deep
Creator brief
A brief a creator can act on without twelve clarification emails.
Output: One-page creator brief with talking points · ~2 min · quick
Community program plan
A community with a job to do, not a Slack graveyard.
Output: Community charter, rituals and growth plan · ~3 min · standard
ABM playbook
A named-account motion sales will actually run.
Output: Tiered ABM playbook with plays and sequences · ~4 min · deep
Events
3 tasks · Fill the room, work the floor
Event marketing strategy
Pick the right events and build the pipeline math before you book a booth.
Output: Event portfolio strategy with budget and pipeline model · ~4 min · deep
Event promotion kit
Everything you need to fill the room, in one pass.
Output: Multi-channel promo kit with copy for each asset · ~3 min · standard
Booth & session plan
A booth people stop at and a session people quote.
Output: On-site experience plan with scripts · ~3 min · standard
PR & media
5 tasks · Earned coverage and analysts
PR & media strategy
Earn coverage that a buyer would actually read.
Output: Media strategy with narrative, targets and calendar · ~4 min · deep
Press release
Newsroom-standard release with quotes that don't sound synthetic.
Output: Full press release + boilerplate · ~2 min · standard
Media pitch
A 120-word pitch a journalist replies to.
Output: Tailored pitch email + follow-up · ~2 min · quick
Analyst briefing deck
Get on the map with analysts and evaluators.
Output: Briefing narrative with slide-by-slide notes · ~3 min · standard
Podcast & speaking pitch
Land the mic with an angle the host can sell.
Output: Pitch email, talk abstracts and bio · ~2 min · quick
Enablement
4 tasks · Arm the humans
Sales one-pager
The leave-behind that survives the forward to the boss.
Output: One-page leave-behind · ~2 min · standard
FAQ builder
The real questions, answered without hedging.
Output: FAQ set · ~2 min · quick
Internal alignment brief
Get sales, support and marketing telling the same story.
Output: Internal brief · ~2 min · standard
Voice & style guide
Make the voice pillar enforceable by anyone.
Output: Practical style guide · ~3 min · standard
Run these against your own brand
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