- 01
Seed the brain
Generate all eleven pillars from a company name and URL, upload documents that get distilled into the right pillars, or paste raw freeform text. Everything is editable markdown, versioned on every save.
- 02
Set the spine
Rulings, narrative policy and messaging guardrails sit alongside the pillars and are applied silently to every generation, so you edit judgement calls instead of deleting filler.
- 03
Run a task
Pick from the catalog. Each task carries a role, objective, output structure and quality bar, and pulls the exact pillars it needs as context.
- 04
Sharpen and chain
Critic, refine, review pass and policy check run on the result. Then 'what next' hands the output and its context to the follow-on task you choose.
- 05
Scale into campaigns and recipes
Group tasks into recipes you rerun, or plan a campaign against an objective and see funnel coverage, match score and the exact context used.
The eleven pillars
Together these are the brain. Every generation reads the subset it needs.
Brand identity
Who you are and what you stand for
Product & insights
What it does, and what customers actually say
Ideal customer profile
Who you sell to (and who you don't)
Buyer personas
The humans in the room
Problems & jobs to be done
The pain that makes them move
Value proposition ladder
Feature → capability → benefit → outcome
Positioning & competitors
The frame you want to win in
Voice & tone
How everything should sound
Proof & evidence
What you're allowed to claim
Objections & risks
What stalls the deal
Channels & motion
Where the work gets published
The spine
Truth floor
No invented facts, metrics, logos or quotes
Specificity
Concrete nouns beat adjectives
Buyer-first framing
Their problem before your product
Voice fidelity
Sounds like the brand, not like an LLM
One decision
Every asset asks for exactly one next step
Ship-ready output
Paste it and go
57 tasks across 9 disciplines
Strategy, messaging, content, outbound, product marketing, demand, events, PR and media, enablement.